The main inspiration for the communication was art, as a buckle linking the past with the present, highlighting the connoisseur dimension of Opacka. Behind the camera stood one of the most prominent Polish portraitists - Jacek Poremba.a. "Time creates value" The result of combining timeless image values with product and investment promise was the slogan. We decided that the historical moment most suited to the project's communication assumptions would be the Baroque painting of Daniel Schultz - a Gdansk resident, court painter to Polish kings. The photo shoot, inspired by a golden period in the city's history, involved the use of contemporary attributes combined with period styling.